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Product Marketing Specialist
Essentials
Job title: Product Marketing Specialist
Location: Bucharest
Type: CIM, hybrid
Offer
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Professional development opportunities.
A collaborative and innovative work environment.
Flexible work hours and remote work options.
Client
Our client empowers organizations to embrace digital transformation, by offering them holistic visibility and control over their operations. The platform developed by our client equips leaders with the orchestration and automation capabilities needed to improve business efficiency, decrease operational costs, and enable sustainable investments.
Role
As a core member of our client marketing team, you will play a key role in shaping our client product messaging and go-to-market strategies from the ground up. You’ll have the opportunity to work with the best people in the industry and define best practices to pave the way for future global growth. You will collaborate with other internal teams to develop our strategy for product launches, product positioning, and lead generation activities.
We need someone with startup DNA to shape their product story and lead the way to thriving customer communities around the globe. This is your chance to make a big impact from the ground up.
We are looking looking for someone with startup hustle, strong marketing instincts and passion for enabling global customer communities. Equity incentives and competitive benefits are also available.
Responsibilities
Pursue the financial and non-financial objectives at the company level (revenue licenses, usage, technology adoption, market share, competition).
Continuously monitor and adapt to the evolving market landscape.
Conduct in-depth market research to understand consumer preferences within our market.
Effectively segment and target customers based on research findings.
Adjust and implement product strategies across various markets.
Collaborate with sales, product, and marketing teams to align strategies.
Collaborate with sales, product, and marketing teams to create product marketing content. Define, evaluate, and improve the product collateral within the sales support materials – case studies, references, product datasheets, whitepapers, training support, sales/product, standard demo, product videos.
Regularly update the company website and product collaterals so that they reflect the new developments and benefits brought by the product functionalities.
Create tools to support the sales cycle such as sales kits and buyers’ guides, as well as tools to support demand generation assets and activities.
Enhance the sales cycle with effective tools and materials.
Actively take part in product launches, feature releases, and product positioning.
Communicate the value proposition and competitive advantages clearly and effectively.
Requirements
3+ years of product marketing experience, preferably in consulting firms, IT-related, SaaS, business environments
Strong verbal, written, and presentation skills
Strong experience in a dynamic product management role
Highly effective cross-functional team management.
Previous experience delivering finely tuned product marketing strategies.
A track record of meeting goals, timelines and navigating ambiguity
Comfortable with qualitative and quantitative analysis & content creation
Demonstrated ability to think strategically
Strong problem solving and negotiation skills to earn trust and influence others
Demonstrated ability to work with global team members.
Bachelor’s degree or equivalent experience in the related area.
Exceptional writing and editing skills combined with strong presentation skills.
English proficiency.
Some travel (up to 25%) will be required
Apply today
If you meet the minimum requirements and are interested in applying for this position, please send your details to careers@key-talents.com with “Product Marketing Specialist”, in the subject line.